By Southwester Staff

This Breast Cancer Awareness Month, Jamal O. Jones has joined the American Cancer Society’s Real Men Wear Pink campaign and will raise awareness and funds for the fight against breast cancer by wearing pink every day of October. 

Jones aims to raise $2,500 to support research and local patient programs. As the son of Southwest breast cancer advocate Thelma D. Jones, his multigenerational efforts will also include his 11-year-old son Seneca. 

“Breast cancer affects everyone; it doesn’t matter if you’re a man or a woman,” Jones said. “My mom has been a thriving survivor for more than 14 years and continues to passionately spread the message that early detection saves lives. That’s why I’m stepping up to fight breast cancer with all I have.”

Real Men Wear Pink raises millions of dollars a year to support life-saving breast cancer programs. To join Jamal’s campaign, please visit

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